Viral Marketing

Viral marketing is a method of communicating messages that has been around ever since business has been around. Nowadays it is referred to as “viral marketing.” But, it is actually updated “word-of-mouth” marketing. “Word-of-mouth” marketing has been around prior to the internet; prior to television; prior to radio; and prior to modern advertising. The concept is nothing new. It is really “word-of-mouth” marketing using the latest revolutionary communication tool, the internet. When done correctly, it’s more like word-of-mouth on steroids!

Many people are using viral marketing to generate “viral traffic” for themselves, for their businesses and for their websites. Generating viral traffic is when you produce something once, distribute it easily, and “passed it on” throughout the world with the use of the internet.

You produce a viral media tool (a PDF, MP3, AVI, or EXE file with your information, your marketing message and your contact information) and then give it away with encouragement to share and circulate it with friends and others. Like “word-of-mouth,” those receiving it will pass it on, and on, and on, and on.

I’ve found this method of marketing to be one of the most overwhelmingly effective strategies that I have ever used. Once you’ve produced the tool, you’ve done 98% of the work that you’ll ever have to do from then on. Even more dramatic and awesome than how effective “modern-day-word-of-mouth marketing” can be, is how “drop-dead-easy” the tools are to produce.

Viral Marketing Tool Options

Ebooks – This is currently the most popular tool. The most popular format is a PDF file. You can make a PDF file yourself. Or, you can take any document, email it to websites like www.pdfonline.com with a name for the file and an email address where you want your PDF file to be delivered to when it’s been converted. Websites like www.PDF995.com offers free PDF producing software. And, of course, there is Adobe Acrobat, which can be considered costly, by many.

Ebooks are convenient, flexible and easily accessible. Once produced, some of them are given away. Others are sold. More and more marketers are starting successful ebook businesses. After learning how to produce the ebooks, the next step is learning what is the best method of distribution for you.

Audio – Many people prefer to listen to a book of information than read it. This point can be verified by visiting your local bookstore or Wal-Mart and check out how many audio books they offer.

Some marketers record interviews with experts. Sometimes, they also have the recordings transcribed and sell both recording and text to read.

Other marketers simply take an ebook or other information and read it while being recorded. They offer the recordings as products. Many training courses are provided in this manner. The most popular recorded file format is MP3.

Audio generally sells very well because customers get more value from them:

• Convenience – they can listen anytime and anywhere
• Facilitate learning – hearing information is often a better method to learn it than simply reading it.
  

Also, the files can be recorded to CD and distributed.

Video – It is no longer rocket science to produce video. In fact, there are several methods to do it yourself for free. You probably already have a great program to create video right there on your computer. If you’re using Windows XP on your computer, it’s called Windows Movie Maker. You can add narration, background music, transitions and other things to make your video product look really professional.

Screen Capture Video – Screen capture videos are videos that show you interacting with your computer, for example, moving the mouse, selecting things, clicking, typing and so on. These are great for tutorials on almost any topic. So this is another option for creating a video product.

An entire generation has been brought up watching television. It only makes sense that they would feel comfortable with a video product. With audio, hearing something is better than reading it, for most people. But seeing it is the best experience of all. And a video lets you tap into that.

The best method of using viral marketing products is to make your ebook multi-dimensional. Write your ebook. Then, make an audio version of it and a video version of it. By all means, you should be using viral marketing products to dramatically increase your marketing successes.

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