Viral Marketing With Email

You Can Achieve Viral Marketing Objectives With Email

Viral Marketing Tips For First-Timers - Producing and publishing (re: distributing, broadcasting, emailing, etc.) a message with a quality offer or an incentive for pass-along is what it is all about.

Viral marketing is significant component of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.

A strategy of just suggesting that your e-mail recipients forward your message to their friends and relatives is not effective marketing that is viral. Neither is a message at the bottom of your e-mail that reads “feel free to forward this message to a friend.”

On the other hand, if something worthy of sharing, such as an interesting or funny video, a good joke/cartoon, an online coupon, is included in the e-mail, viral happens naturally and quite successfully.

The bottom line is that your message must be perceived as having value. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, relationship surveys, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people many times. Why? Because they are entertaining and entertainment has perceived value.

With texting, blogging, facebooking, etc. the sharing of content with friends is the perfect environment for viral marketing. Not only are people sharing content with each other more than ever, also, whatever is shared comes with the “recommendation from a friend” effect that also adds value.

A multimedia experience is always going to achieve some pass-along. Someone is always touting the benefits. It is a bit more of a time and money investment but the messages have a great appeal and rich media has the advantage of being new. The tech factor alone is often enough for the message to be perceived as valuable.

Of course, there should be no confusion regarding effective email versus viral. Email marketing is the most effective method of marketing online. Making the email viral adds to the effectiveness when done correctly.